Empowering Women: Integrating Women into Fes’s 2030 World Cup Development Projects
Empowering Women in Fes: Building a Legacy Beyond the 2030 World Cup
Fes, a city steeped in history and culture, is on the cusp of a transformative period. As it prepares to welcome the world for major sporting events like the 2025 Africa Cup of Nations and potentially the 2030 FIFA World Cup, a crucial conversation is emerging: how can we ensure women are meaningfully included in the development boom that will accompany these events?
This isn’t just about ticking boxes or meeting quotas. It’s about recognizing the immense potential that women hold and leveraging their talents to build a truly sustainable and equitable legacy. When women thrive, communities thrive. Their involvement in development projects leads to more inclusive outcomes, fosters economic growth, and strengthens social fabric.
The potential economic impact of mega sporting events like the World Cup is undeniable. A study by Grant Thornton on the 2022 Qatar World Cup projected a $17 billion boost to the Qatari economy. Similar projections for the 2030 World Cup, potentially hosted by Morocco, Spain, and Portugal, anticipate even greater economic benefits. It’s vital that women in Fes and across Morocco are positioned to benefit from these opportunities.
Imagine the possibilities: women-led businesses flourishing in the tourism sector, women taking on leadership
