Driving Change in Laayoune: Mohammed Jaafar Leads Southern Morocco’s Investment Push
Mohammed Jaafar has been appointed Director of the Regional Investment Center (CRI) of Laayoune-Sakia El Hamra, solidifying his role as a key figure in the economic transformation of Morocco’s southern provinces. This appointment, endorsed by the Ministry Delegate to the Head of Government in charge of Investment, Convergence and the Evaluation of Public Policies, underscores the government’s confidence in Jaafar’s leadership and vision.
Jaafar’s appointment isn’t just a reshuffling of the deck; it’s a strategic move reflecting the growing importance of the southern regions in Morocco’s national development plan. These regions, rich in resources and potential, are increasingly seen as a gateway to African markets and a hub for innovation. This focus aligns with broader national strategies aimed at boosting economic growth and creating jobs, as outlined in reports like the World Bank’s Morocco Economic Monitor.
Since taking the helm, Jaafar has emerged as a driving force behind the region’s socio-economic dynamism. His extensive experience in project management and land attractiveness, honed over years in the investment and regional development sectors, has allowed him to effectively translate local potential into tangible growth. He’s not just managing projects; he’s building an ecosystem.
Jaafar’s approach is rooted in a clear vision: leveraging local resources while attracting both domestic and international investment. This strategy is crucial for a region like Laayoune-Sakia El Hamra, which boasts a unique blend of geographical advantages, modern infrastructure, and untapped potential in sectors like the blue economy and renewable energy. The region’s strategic location on the Atlantic coast, coupled with investments in port infrastructure like the Dakhla Atlantic Port, positions it as a prime location for maritime trade and logistics.
The CRI, under Jaafar’s leadership, is adopting a comprehensive approach. The focus is on high-value-added projects that prioritize sustainability, particularly in promising sectors like aquaculture, green hydrogen, and fisheries-related industries. These sectors align with global trends towards sustainable development and offer significant opportunities for economic diversification and job creation. For example, Morocco’s growing green hydrogen sector is attracting significant international interest, with projects like the Amanhy project in Dakhla showcasing the country’s commitment to renewable energy.
Beyond attracting investment, Jaafar is also committed to developing local human capital. He understands that sustainable growth requires a skilled workforce, and the CRI is prioritizing training and mobilization of local talent to ensure the creation of stable jobs and balanced regional development. This focus on human capital aligns with national initiatives aimed at improving education and vocational training, contributing to a more robust and adaptable workforce.
Furthermore, Jaafar is a strong advocate for the New Development Model for the Southern Provinces, championed by King Mohammed VI. He is actively working to establish a resilient regional economy capable of competing with major African and international hubs. This model emphasizes inclusive
