Is Morocco’s Tourism Slump a Leadership Issue?
Morocco’s recent drop to 82nd place out of 119 countries in the World Economic Forum’s 2024 Travel & Tourism Development Index raises serious questions about the effectiveness of current tourism strategies. While the breathtaking landscapes and rich culture remain, something seems to be missing in translating that potential into sustainable growth. Is a lack of proactive leadership contributing to this decline?
The Travel & Tourism Development Index is a crucial barometer of a nation’s travel and tourism competitiveness, evaluating factors like business environment, safety and security, infrastructure, and human resources. Morocco’s slip in the rankings suggests a need for a deeper dive into these areas. For
