Morocco’s Tourism Revival: International Partnerships to Revitalize Villages by 2026
Morocco’s Rural Tourism Renaissance: A $19 Million Investment in Authentic Experiences
Morocco is embarking on an ambitious journey to revitalize its rural tourism sector, breathing new life into 16 picturesque villages across the kingdom. This exciting initiative, part of the 2023-2026 Tourism Roadmap, represents a significant investment of 188 million dirhams (approximately $19 million USD) and promises to create sustainable jobs, boost local economies, and offer travelers truly authentic Moroccan experiences.
This isn’t just about building new hotels; it’s about fostering sustainable tourism that benefits both visitors and local communities. The project focuses on enhancing existing infrastructure while introducing innovative accommodations, cultural centers, and recreational facilities. The Moroccan Society for Tourism Engineering (SMIT) will oversee the project, ensuring its successful implementation and adherence to sustainable tourism principles. This aligns with global trends, as sustainable tourism is increasingly important to travelers. According to a 2021 Booking.com survey, 83% of global travelers think sustainable travel is vital, and 61% said the pandemic made them want to travel more sustainably in the future.
To achieve this vision, Morocco has forged strategic partnerships with both national and international players in the hospitality industry. Big names like Club Med, Marriott, Experiencia, and Madaëf are bringing their expertise to the table, ensuring a high standard of quality and innovation. These partnerships are key to injecting fresh perspectives and best practices into the Moroccan tourism landscape.
The chosen villages, spread across four diverse geographical regions, showcase the incredible natural
