Critic Abdulkareem Wakrim: Stagnant Production Quality and Overexposure of Artists Confuse Audiences
Is Moroccan Television Stagnant? A Look at Ramadan Programming and Viewer Fatigue
Every Ramadan, Moroccan audiences anticipate new television dramas, hoping for captivating stories and fresh perspectives. Channels, in turn, strive for viewership dominance, banking on these shows to win the annual Ramadan ratings race. But despite a surge in production quantity, many feel Moroccan drama remains in a creative rut, lagging behind other Arab productions despite the efforts of industry professionals. This begs the question: is Moroccan television truly evolving, or are we witnessing a plateau in quality masked by a flurry of new content?
Critic Abdelkrim Wakrim, for example, argues that the sheer volume of content, coupled with the repeated appearances of the same actors, contributes to viewer confusion and fatigue. This “more is less” phenomenon can dilute the impact of individual shows, making it harder for truly exceptional work to stand out. Think of it like a buffet overflowing with dishes – it’s visually impressive, but the quality of individual items can suffer, and the overall experience can feel overwhelming. Instead of fostering excitement, this oversaturation can lead to viewer apathy.
This issue isn’t unique to Morocco. Global television markets, including the US, grapple with similar challenges in the age of streaming. A 2022 FX study revealed a staggering 599 scripted series aired in the US that year. While offering more choices, this explosion of content also creates a “discovery problem” for viewers, who struggle to find shows that resonate with them amidst the noise. [Link to a relevant article about the FX study or a similar report on content overload]
Furthermore, relying on familiar faces can breed predictability. While beloved actors certainly have their draw, overexposure can limit their range and typecast them in similar roles. Audiences crave novelty and the thrill of discovering new talent. Investing in emerging actors and diverse storytelling could inject much-needed dynamism into Moroccan television. This approach has proven successful in other regions, like South Korea, where a focus on fresh narratives and emerging talent has propelled the “Korean Wave” of global popularity. [Link to an article about the success of South Korean dramas or the Korean Wave]
So, what’s the solution? Simply producing more shows isn’t enough. A shift in focus towards quality over quantity is crucial. This involves investing in compelling scripts, nurturing new talent, and embracing innovative storytelling techniques. Perhaps exploring different genres, like historical dramas or science fiction, could offer a refreshing change of pace. Taking inspiration from successful international formats while retaining a distinctly Moroccan flavor could also be a winning strategy.
Ultimately, the success of Moroccan television hinges on its ability to connect with audiences on a deeper level. This requires moving beyond the pursuit of sheer volume and embracing a more thoughtful, audience-centric approach. By prioritizing quality, originality, and diversity, Moroccan television can recapture viewer interest and fulfill its potential as a powerful platform for storytelling and cultural expression.” href=”https://www.belpresse.com/category/culture”>ثقافة وفن
