Akhannouch Gears Up for Major PR Blitz as Morocco’s Political Season Kicks Off
Rabat, Morocco – As Morocco enters a new political season, Prime Minister Aziz Akhannouch and his National Rally of Independents (RNI) party are preparing a large-scale communication and marketing campaign. This move comes after recent critiques, including an government-response/” title=”Oil Prices Plummet to Record Lows: Consumers Await Government Response”>article by Belpresse, highlighting a disconnect between the government and the Moroccan people.
The Belpresse article, which sparked conversations within the RNI, pointed to a lack of effective communication regarding government initiatives and their impact on citizens’ lives. Party officials acknowledged the concerns raised, offering explanations for the perceived communication gap and outlining plans to address it.
This new campaign signals a strategic shift for Akhannouch’s government, emphasizing a more citizen-centric approach. In today’s digitally-driven world, effective communication is crucial for governments to build trust and maintain public support. A 2023 study by Edelman found that 67% of global citizens believe that government leaders are purposely misleading them, highlighting the importance of transparent and engaging communication strategies.
While details of the campaign remain under wraps, it’s expected to leverage a multi-platform approach, potentially incorporating social media, traditional media, and community engagement initiatives. By directly addressing citizens’ concerns and highlighting successes, the RNI aims to bridge the perceived gap and foster a stronger connection with the Moroccan people.
This initiative comes at a time when global citizens are increasingly demanding transparency and accountability from their leaders. The success of Akhannouch’s campaign will depend on its ability to resonate with Moroccans, providing clear, accessible, and relevant information about the government’s work and its impact on their daily lives.
