Deconstructing the Crisis Narrative in Moroccan Cinema: A Sharif Tribek Analysis
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The Real Crisis in Moroccan Cinema: A Lack of Perspective?
There’s a lot of talk about a crisis in Moroccan cinema. Critics lament the lack of “true” cinematic language, the absence of groundbreaking innovation. But is this focus on “crisis” obscuring a more fundamental truth about the state of Moroccan film?
Let’s face it, the pursuit of pure, unadulterated cinematic “creation” is a red herring. Globally, 90% of films adhere to established narrative structures and cinematic language. Innovation often manifests as geographical and personal nuances within these frameworks. Demanding that Moroccan cinema reinvent the wheel ignores the reality of filmmaking worldwide.
Instead of chasing elusive originality, perhaps we should address the elephant in the room: the lack of accessibility and robust marketing for Moroccan films. A film without an audience is a tree falling in the forest. Without widespread distribution and effective marketing strategies, how can we even begin to assess the state of Moroccan cinema?
The current distribution network in Morocco is inadequate. Even successful comedies struggle to reach their full potential audience due to limited theater access across the country. This results in skewed box office figures that don’t reflect the true engagement of the Moroccan public. Films, even those lauded at international festivals, languish in the shadows, denied proper distribution and relegated to the festival circuit.
This lack of accessibility fuels a vicious cycle. Without a consistent platform to showcase their work, filmmakers struggle to secure funding and attract investors. This financial constraint, in turn, limits their ability to experiment and push creative boundaries. The focus shifts from artistic exploration to simply getting the film made, often at the expense of quality.
Furthermore, the current discourse surrounding Moroccan cinema often feels detached from reality. Critics, fixated on abstract notions of “crisis” and yearning for a bygone era, fail to engage with the films themselves. This disconnect between theory and practice hinders meaningful dialogue and stifles the growth of Moroccan cinema.
Instead of lamenting what Moroccan cinema is not, perhaps we should celebrate what it is: a vibrant, evolving industry grappling with the same challenges faced by filmmakers worldwide. Let’s shift the focus from abstract ideals to concrete solutions. Let’s build a sustainable ecosystem that supports filmmakers, expands distribution networks, and cultivates a wider audience for Moroccan films. Only then can we truly assess the state of Moroccan cinema and unlock its full potential.